Eric Schlosser, a journalist known for his investigative work, cracks down on the wretched reality of what really goes on behind the closed doors of The Food Industry in his acclaimed book, "Fast Food Nation". "Fast Food Nation" is a representation of the injustice that occurs within these multi-billion dollar corporations whether it's between it's workers, the produce/animals and how they're handled, and most importantly - we as consumers and how all of this monstrosity affects our well-being and health in the long run.
This all begins in chapter two of "Fast Food Nation", a chapter based on how large companies - mainly McDonald's - use advertising tactics to lure young children into their product. We learn that when these fast-food corporations aim at children for advertising, especially ones at a young age, it could very well pave the path to a lifetime of poor health and/or childhood obesity. Schlosser dives down the the very core of every working parent's number one guilt: "not spending enough time with the kids". This being so, in the 1980's there was an explosion of children's advertising. Ad agencies developed something they called "cradle-to-grave" advertising strategies, meaning "a person's 'brand loyalty' may begin as early as the age of two." By grasping this idea cooked up by Ray Kroc (Founder of McDonald's) and Walt Disney long ago, they realized how vital it was to grasp the child's attention at the very youngest age possible and set the basic standpoint and more of how "good" their product was.
Over the years, the mass advertising of these companies has grown increasingly worse, as well as downright obnoxious. Company mascots were formed (Ronald McDonald and Mickey Mouse) to cheer on your children into demanding that next happy meal, therefore manifesting the parent into thinking he and/or she is "the best" in their children's eyes because they were content for a few hours after such a "delightful" dinner treat. It doesn't stop there. As technology rapidly advanced it's way into the new millennium, we see a great uproar in advertising like never before. Commercials, internet games, TV series, toys, McDonald's characters splattered across elementary school walls, clothing apparel, even as far as a McDonald's museum exhibit. As harmful as the food behind these colorful advertisements are, emotions win above all. These parents are unfortunately fooled into believing that this money spent on their children is well worth the price. After all, it's making the kids happy - so what else matters?
Need to focus or proofread after you're done writing. You've typed the same word twice, second paragraph, 5th line. Be a little bit more concrete on your ideas, that the reader can understand in a simple way. For a summary it's kind of long, maybe if you put some ideas together, going straight to a point and make some sentences shorter. Otherwise it has very good examples and very good context.
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